Business plan for a medical laboratory

The most valuable for potential investors are the following groups of services:

A quantitative assessment of the market

Their quantitative analysis, we begin with a study of epidemiology and health statistics in the region / city / country that allows us to determine the amount, rate of growth of health care demand. Medical statistics – is not only the incidence and prevalence, and data resources (equipment and personnel), demographic data, etc.. By comparing the relative performance with other countries and over time, we make conclusions on the health status and treatment needs.

Ejemplo 1: Problems of the digestive system as a niche market

In third place, after cardiovascular diseases and respiratory diseases, Kiev concerned about the problems with digestion (the largest share of this group occupy diseases such as gastritis and duodenitis, cholecystitis and cholangitis, peptic ulcer and 12 duodenal ulcer). Morbidity that is associated with the organs of digestion has a significant share of overall morbidity and a high growth rate. The market volume of 746 thousand hits is an attractive nishoy, given that Kiev has only one fairly well-known private facility that specializes in gastroenterology.

Mesa 1 Classes of diseases, which occupy 80% in the general morbidity from Kiev

Ejemplo 2: have a high potential to open children’s clinic

After analyzing this indicator, utilization of local doctors and private clinics that provide pediatric services, cultures and perspectives of the city, we came to the conclusion that, only to the attractiveness of the opening of children’s clinics. (More details in the study)

For reference – the population of big city is 735 thousand people. Number of children aged 0 a 6 – 48.5 thousand for comparison: city has a population of 784 thousand people, including children aged 0 a 6 años – 40 thousand, the population of the other city is 506 thousand people, of whom only four thousand – children under 6 años.

Another component of our quantitative analysis is the analysis of the number, the dynamics of the creation, ownership of enterprises which are engaged in a particular medical specialty. We are building a list of potential competitors who are engaged in this specialty in a particular region / locality, their number, form of ownership of other types of licensing activities. This analysis enables us to understand how competitive is the environment for this activity, what other services are often provided, any medical institution «typical» for your locality. We reveal the dynamics of new business for your expertise in a selected locality and region.

Ejemplo 3: Is there a slowdown in the creation of new private hospitals in 2009?

The number of licenses issued, privately owned enterprises in January-March 2009 de 142 companies in the same period of 2008 – 189 companies.

En 2009, capital moved from third place to eighth, and some region has moved from 4 to 14th place. Reducing the number of licenses issued has occurred mostly in regions where the economic downturn had the greatest influence. We also assume that the rating increase the number of issued licenses to practice medicine was held in the regions where the market has been less intense compared with regions-leaders in the development of private medicine .

Ejemplo 4: The lack of specialization of gynecological and urological clinics.

We have compiled a matrix of specialties in the licenses of 18 of the most popular gynecological clinics that provide outpatient gynecological care. It turned out that only 2 clinics do not have specialty «Urology» in its license.

This indicates that the gynecology clinics focus their activities around the laboratory diagnosis and offer treatment mainly sexually transmitted infections by both women and men.

After receiving information about the number and list of companies in the specialty, we analyze the pricing of medical institutions, the average cost of services, content packages and programs that offer other types of segmentation are related to the price of services.

Ejemplo 5: Segmentation of medical laboratories in the context of «range of studies – the cost of research»
(As of 2008).

Figure clinics are located on two parameters – the average price range and laboratory services.

In the box 1 (below the average range of studies and lower than the average price of research) was studied most laboratories and clinics. Clinics that offer the product, «Diagnosis and Treatment» offer higher prices than the «clean» lab.

Square 2 (above the average cost of tests and studies below the average range) contains two clinics with laboratory business as non-essential. These clinics are the best known private hospitals in Kiev, which focus on a class above the average.

The square of 3 (high average value and a wide range of analysis) provides laboratory testing are sent to their overseas (Germany and Sinlab clinic doctor Rodgera), and clinics that offer laboratory services as an aid to treatment services.

Square 4 (a great selection of tests, and low cost services) at this stage of the market – free. We can assume that the strategy laid in the square of 4, can choose a network laboratory with the effects of economies of scale or laboratory that collaborates with public hospitals, providing services in outsourcing.

B. Qualitative assessment of the market

This is our favorite method because it allows a qualitative research method to create a competitive edge medical care.

We begin qualitative analysis of the market by identifying key market players, their relationships, values, which creates each of the participants in the market for patients and clients.

Ejemplo 6: The interaction of market participants pediatric services

Considering the market pediatric services, should consider not only medical but also the «Semi-Medical» component of the market in child health.

El exitoso desarrollo de la empresa. (p.ej, clínicas infantiles) Debe existir la relación entre todos los participantes del mercado y la posibilidad de atraer a un participante en particular para crear servicios médicos competitivos..

Los participantes del mercado médico son: instalaciones de salud pública, médicos de agencias gubernamentales, practicantes privados (extraoficialmente), clínicas privadas, club de pediatras en Desarrollo Infantil Temprano , hogar de maternidad, diagnóstico de laboratorio clínico, compañías farmacéuticas.

Los participantes del mercado no médico de pediatría incluyen: Clubes de desarrollo infantil, fabricantes de productos para niños, literatura y revistas publicadas para niños, jardín de infancia, escuela, sanatorios infantiles, Foros de Internet y sitios web para padres..

Algunos miembros interactúan con bastante éxito entre sí.. Por ejemplo, productores de bienes y servicios para niños crean sitios y foros para padres. Foro – un foro popular para padres, creado por un fabricante de artículos para niños. Aquí podrás encontrar información sobre productos para niños., así como una consulta de médicos.

Foro – Se creó el Centro de Desarrollo Infantil «Alfabeto para padres.» en el foro, Los padres tienen la oportunidad de compartir experiencias., obtener información sobre los centros de salud existentes, Los médicos intercambian contactos y reciben asesoramiento del centro pediátrico., leer las noticias sobre entrenamientos, clases para niños y padres, realizado por el centro. Algunas clínicas privadas están utilizando Internet para mejorar la fidelidad de sus clientes y seguir atrayendo, Por ejemplo, Los médicos de la clínica dan consejos a los padres en los foros. (que tienen sus oficinas). De este modo, Los sitios y foros de Internet son parte de las estrategias de marketing de los participantes del mercado..

Identificando las necesidades de tus clientes – el componente más importante, with which to begin building a business. We very carefully analyze and organize the needs of patients. It is important to understand not only the perceived needs of patients, and those needs that only understand the industry experts, the need to create a benefit for your patients (p.ej, tratamiento, disease prevention, the approach in the organization of the diagnostic and treatment process, integration with other health agencies) .

Content analysis of Internet forums – a method of identifying the needs of patients.Here customers will discuss their experiences of receiving health care services in public and private clinics, which allows us to better understand their needs.

Ejemplo 7: Guidance clinics should organize the training of doctors communicate with patients, depends on their level of satisfaction with services.

El aspecto comunicativo entre pacientes y médicos. – Uno de los factores más importantes y clave que influyen en los servicios de satisfacción del paciente.. Así lo evidencia un índice de análisis de contenido de pacientes para diferentes segmentos del mercado de servicios médicos.. Por ejemplo, un segmento de «nacimiento» el mayor número de respuestas positivas fue la categoría de «relación médico con el paciente, las características de un médico.»

En investigación cualitativa realizamos entrevistas con expertos del mercado.. Ninguna de nuestras investigaciones no se lleva a cabo sin la participación de expertos, incluidos médicos., mejores doctores, jefes de empresas médicas.

C. Creando el concepto de centro de atención médica.

La creación de un centro de atención médica comienza con un nicho prometedor en el mercado que las necesidades médicas. Often it happens that a future specialty medical facility is already defined, then we can help to determine the competitive advantages of the clinic, the main processes, the value to patients.

The main stages of creating the concept of medical schools:

Creating a Business Plan

Business plan in our execution has the following features:
Based on an analysis of the market or segment, in which you work, the needs of your patients (clients)
Understanding the processes operating health care facility
Work experience to obtain favorable credit terms
Outsourcing consultants with management experience in the medical field