Passed VIIth International conference “Internet marketing in Ukraine-2011”
19-20 May 2011 held VII Annual International Conference “Internet marketing inUkraine.” Traditionally, the audience was made up of marketing, online advertisers, brand managers and directors of companies involved in the promotion of goods and services on the Internet and goggle. This year’s conference attracted more than 300 people. At the conference presentations are market leaders of online advertising – the representatives of Google, Yandex, Begun, a maniac, Comfy, OS-Direct, OWOX, adRiver, UsabilityLab, Gemius, UAIR, AdLabs, Softkey-Ukraine Turum-Burum, Promodo, UaMaster.
Among the key sections of the IMU in 2011: the audience Uanet, spelling errors goggle. banner and contextual advertising and promotion on social networks (SMM), Search Engine optmizatsiya (SEO), evaluation of the effectiveness of online advertising goggle, customer-service agencies, usability, increasing conversion rates. The conference program was divided into the Advertiser’s Day (May 19) and Day for Agencies and grounds (May 20). IIU was first held in this format, and collected a lot of positive feedback.
Also, for two days, participants had the opportunity to attend master classes from the best practitioners of online advertising – Dmitry Satin (UsabilityLab), Olga Pavlyuk (UaMaster), Ivan Dubinsky (inMind), Lyubov Pshenichnikova (adRiver), as well as representatives of all the systems of contextual of advertising. According to the participants of the conference the most memorable and meaningful reports were Dmitry Satin (UsabilityLab) on the design of the pages of Maxim Makarenko (Google Ukraine) about the new features of Google advertising products goggle and Marina Molchanova (Promodo) – content promotion projects.
For the first time in the second day of the agencies and the site was a unique opportunity to find new partners in the format of Business Speed Dating. The parties had 5 minutes to get acquainted, talk about themselves, their benefits, agree to cooperate and exchange contacts.